Posts Tagged ‘edu presell pages’

How Many Pages do I need?

Monday, June 23rd, 2008

Clients ask us every day. And we love helping them figure it out.

Link building is not an exact science. Many factors will determine how many pages you should buy and when. Here are some things to consider:

  1. What is your budget? We all need more links than we can afford. So determining how much you can spend each month will help you decide what package to start with. We can work on a long term discounted package with you for 10pgs a month or more. Our clients that are serious about their plan to move up in search have a long-term campaign going with us, focusing on new keywords every month, or going back and pushing earlier keywords further as needed.
  2. How competitive are your keywords? You will want more pages (meaning more links) for the more competitive keywords. The more general a keyword, the more competitive it is. If you can work on some long-tailed specific keywords, you can push up further with less pages. Maybe 5 pages will show results on a more specific keyword that you are already optimized for.
  3. How far do you have to go? One client moved from page 5 to page 3 with just 2 pages, then to #21 with just 3 more. Those pages had 2 links per page. But if you are already in the top 5 and need to move up further, consider 10 pages or more.
  4. What are your competitors doing? If they are also working on their linkbuilding, you will want to match their efforts. If it looks like your competitors are fairly weak in SEO, you can move up with less effort.
  5. How many words are you trying to cover? The most impact come with one link to your site per page. At most we recommend 2-3 keywords linked. This can stretch your budget and let you experiment to find out the right amount for the movement you need. We do not recommend 5-6-7 8 links per page. It is spammy and dilutes the link juice—we want you to see results! We have seen pre-sell pages out there on the net that are loaded with links, and we just shake our head. Those pages may have cost $50 less than ours, but these poor clients are not getting what they are paying for, it’s a shame.

The campaigns we run for clients are varied. Some clients in a competitive niche put one link per page on all 20 edu domains right out of the box. These are clients that are experienced buying links, and know they need to get serious if they are going to move up. Other clients start out with a 2 page to test the waters. We really do not expect much in increased rankings with just a 2 page, we suggest at least a 5 page to test the waters. The 2 page is great for getting to know us though, and our service! Or as demonstrated, if you are not yet ranked for your term, it is a good way to see a big jump from nowhere.

We’re always ready to help you work out the details of your campaign, just ask.